Organise, Discover and Plan. New Concierge desk for a private members club in London

Entering the private member’s flagship family club, your first point of interaction is the front desk. Here we designed a dynamic and interactive solid surface reception, both practical for everyday use but also beautifully composed to mirror the feel and atmosphere of the club. Throughout every step of the design, we considered how a family might enter the club and interact with staff, recording and understanding the actions that took place in its proximity. This ensured the desk was considered both spatially and aesthetically, whilst remaining pragmatic.