This proposed new build, on a plot fronting the Jumeirah Beach Road, was to become a flagship, private, family member’s club for Dubai. A project that encouraged innovation, we set about designing a bespoke façade system that reflected the Arabic architecture it was surrounded by, in a modern form, using modern materials and technology. We explored and prototyped elements of the façade that tested the light and shadow it created. Dappling and controlling light through the size and number of perforations, we created a beautiful, dynamic internal space with an organic outer building skin.